For first-time moms, welcoming a baby is a precious and unforgettable experience, yet it can also feel overwhelming. To ease the journey into motherhood, Carter’s needed to create a seamless, inspiring shopping experience.
My solution was to develop a "New Mom Checklist"—a thoughtfully curated guide featuring all the essential items in a whimsical, relatable format. Paired with a user-friendly mobile experience, this checklist made shopping effortless and enjoyable for new moms.