At Rejuvenation, I led the redesign of the global header, top-site banner, and mega navigation to enhance usability and visual appeal across both mobile and desktop. I developed concepts for sticky navigation and designed streamlined templates, allowing the design team to work more efficiently while creating a visually stunning and seamless site experience.

At Nordstrom, I played a key role in shaping the evolution of the brand’s online presence throughout my career.

By blending immersive interactive experiences with a bold, avant-garde aesthetic, I crafted engaging digital journeys that inspired shoppers to explore and invest in high-end fashion.

As part of Williams Sonoma Inc., Rejuvenation sought to highlight the value of its sustainability program through a compelling and visually engaging experience.

My approach was to create a seamless, story-driven journey that not only communicated their sustainability objectives and goals but also honored the brand’s rich history and legacy—all in a simple yet beautifully designed format.

With strong brand awareness among cost-conscious, trend-savvy moms, OshKosh needed a fresh, new approach to evolve their image and appeal to higher-end, fashion-forward moms. 

I brought this new OshKosh 1895 brand to life through a dynamic virtual look-book experience that celebrates OshKosh’s heritage and timeless style by marrying it with a fun yet authentic flare. Trend-right imagery joins subtle, vintage-inspired brand elements with effortless navigation effectively elevating the brand and justifying a higher price point. 

For first-time moms, welcoming a baby is a precious and unforgettable experience, yet it can also feel overwhelming. To ease the journey into motherhood, Carter’s needed to create a seamless, inspiring shopping experience.

My solution was to develop a "New Mom Checklist"—a thoughtfully curated guide featuring all the essential items in a whimsical, relatable format. Paired with a user-friendly mobile experience, this checklist made shopping effortless and enjoyable for new moms.

One of the key shopping experiences for customers is the Product Information Page (PIP). To educate the entire Rejuvenation team, I created a comprehensive guide that breaks down the significance of each PIP element. This resource highlights everything from educational content and product details to cart-building strategies, ensuring a deeper understanding of how to optimize the shopping experience.

Proposed, pitched and created the initial concept for the idea of a Carter’s Organics product line which is now sold under the “Little Planet” brand. I collaborated with other team members to create a holistic, successful campaign that ranged from brand development to in-store experience.

Impactful storytelling, innovative design and creative merchandising come together seamlessly in this powerful, interactive Pop-Up shop that I created for Eddie Bauer.

Thanks to effortless, cross-functional collaboration and imaginative thinking, our team was able to bring the story of Eddie Bauer’s legacy to life in a ground-breaking interactive experience that’s as beautiful as it is easy to shop. 

Well known for their toddler and kids clothes, OshKosh was looking for a way into the hyper-competitive newborn apparel market.  I developed this interactive shop that captured the essence of babyhood through dramatic photography, video and storytelling to make Baby B’gosh’s first steps a true success. 

In 2019, Carter’s took on one of the company’s biggest initiative which was launching their own private label credit card to support corporate goals of increasing sales volume, deepening customer loyalty, and improving profitability. I was responsible for all of the e-Commerce creative as well as the UX/UI for the site experience.